Great minds think alike.

THE AGENCY

We are Parallel. A brand agency that unites the talents of two San Antonio-based firms, Creative Parc, LLC and BradfordLawton, LLC. 

We chose the name because it represents our belief that success is a direct result of people and ideas being in alignment. Our team, our clients, our vendors, all working in sync alongside each other.

At first glance, our two founders, Bradford Lawton and Ali Palmerson, seem very different. What they do have in common is a deep passion for great creative when solving a problem, be it visual, strategic, or both. Their 32-year age difference and varied experience align to bring extraordinary depth and a comprehensive approach to work that speaks to audiences of all ages.

Along with a carefully assembled team of extremely bright and multi-talented strategic thinkers, artists, writers and tech-savvy people, we have created this unique group now known as Parallel. A Brand Agency whose work is quite simply unparalleled.

the team

Our core philosophy and approach to work is that when it comes to solving anything, 1+1=11. When two or more people work together, the result is far greater than if one had done it alone. The number eleven has become synonymous with the idea of collaboration and is subtly and serendipitously integrated within the name Parallel.

Ali Palmerson

Principal

Bradford Lawton

Principal

Paul Soupiset

Creative

Gina Jackson

Client Service

Megan Valdez

Agency Manager

Erlinda Ayala

Digital

Adam Robles

Client Service

Emily Schaefer

Creative

Taylor Darilek

Social Media

Jorge Elvir

Digital

Melissa Zarb-Cousin

Production

Kiki Lindholm

Creative

clients present & past

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