We believe that collections are deeply personal and a plan for protecting them should be too.
We think of it as preventative care for the unusual things you treasure most, from the first find to the finishing piece.
We are immersively nerdy but we are not dweebs.
Our brand reflects the unapologetic passion and deep knowledge that comes from being completely immersed in a subject.
We are acutely wise, but we are not conceited.
Our voice positions us as the experts. Our experience and intuition allow us to provide sage and intelligent advice from an approachable posture.
We are heroically protective, but we are not aggressive.
Our confident tone champions client success by seeing the value in their collections and activating preparedness for when the unexpected happens.
We are nerds: We get it. We value the things that you value, believing everyone should be free to follow their inner obsessions. By nerds and for nerds, Nerd Trust exists to safeguard collections that are often misunderstood, overlooked, or undervalued by traditional planners.
There is great value in the rare and unusual: We believe there isn’t a one-number-fits-all solution. We consider it a privilege and a responsibility to find the worth in – and help guard – rare collections.
We are trustworthy. We have been there and back again: Life is chaotic. It brings setbacks as well as victories. A few years ago, we went on a quest to find rare collections asset planners that would truly understand the value of our collections and be able to protect it both now and in the future, and that kind of service just wasn’t out there. So we built Nerd Trust from the ground up to help other nerds find peace of mind knowing that their collections are protected, so they can go back to doing what they love most.
Only use the approved logo variations shown within this guide. There are a variety of options available.Download all Logos
The Nerd Trust logos have been created with a specific color palette, and should never deviate from the approved palette to retain integrity.
Secondary Brand Colors
Only use the approved logo variations shown within this guide; never attempt to modify or edit the logo. There are a variety of options ready for use in print and digital applications. Because of both the large number of colors present in the Nerd Trust logo and the soft-edged cast shadow, designers should use extreme caution whenever using the logo on any background other than white to ensure all the colors are visible and have sufficient contrast to the background. We have created a special bonus folder containing RGB Logo Sets specifically adjusted for Nerd Trust Purple (#5764AE) and Nerd Trust Black (#000000) backgrounds.
In the logo package provided, you will find several variations of the logos. We’ve organized the elements first by your usage need (CMYK files for Printed Applications, RGB files for Web and Screen, and an bonus folder containing RGB Logo Sets specifically for Nerd Trust Purple and Nerd Trust Black backgrounds), and then organized therein by file type, which corresponds to the extension following the period in the name. (ex: .JPG) For printed applications, use either EPS or PDF files — these are both vector file formats that are ideal for printing, embroidery & etching. The edges will always be sharp regardless of how large it is— vector files are by nature infinitely scalable. Whenever a printer asks for your logo, send them this version. For web and screen applications, use either vector .SVG, or raster .PNG and .JPG files. A Scalable Vector Graphic (SVG) file, like EPS and PDF files, use vector data, allowing images to be scaled to any resolution without losing quality, but are intended for on-screen usage. High Resolution JPG and PNG files are rendered as pixels (“rasterized”) and commonly used and easily shared. These files can be scaled downward, but never scaled upward larger than their original size, because they will appear pixelated or blurry. JPGs always save with a white background. PNGs are similar to JPGs but are saved with a transparent background.
CMYK color values are used in any print job that is printed 4-color offset or digitally. This is the primary choice for printing applications. RGB and HEX color values are interchangeable and are used for any on-screen applications, like web pages, apps, or presentations. (Nerd Trust is unique because its polychrome logo has many colors, and for this reason, we don’t include Pantone® Matching System values, because all of Nerd Trust’s printed applications will be in CMYK.)
The Nerd Trust logos and supporting graphic elements have all been created with a specific, limited color palette, and additional designs should always use only the approved palette to retain integrity. Nerd Trust is unique because its polychrome logo has many colors: it allowed us to create a sizeable Secondary Color Palette, giving designers a good bit of freedom to choose from. Collateral and ads should draw first from the Primary Color Palette colors and then sparingly use colors from the Secondary Color Palette as accent colors.