Abilene Regional Medical Center

project details

A group of surgeons wanted to come up with a brand identity and way to tout their cardiac services. A quick glance around during one of the initial planning meetings and it was clear that these surgeons all had one thing in common: cowboy boots. These cowboy boot-wearin’ surgeons had a brand all along; thus the tagline, ‘No Pioneers left in Texas? You haven’t met our cardiac team’.

project details

A group of surgeons wanted to come up with a brand identity and way to tout their cardiac services. A quick glance around during one of the initial planning meetings and it was clear that these surgeons all had one thing in common: cowboy boots. These cowboy boot-wearin’ surgeons had a brand all along; thus the tagline, ‘No Pioneers left in Texas? You haven’t met our cardiac team’.

Category

services

  • Environmental
  • Campaign
  • Print
  • Video
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