A group of surgeons wanted to come up with a brand identity and way to tout their cardiac services. A quick glance around during one of the initial planning meetings and it was clear that these surgeons all had one thing in common: cowboy boots. These cowboy boot-wearin’ surgeons had a brand all along; thus the tagline, ‘No Pioneers left in Texas? You haven’t met our cardiac team’.
A group of surgeons wanted to come up with a brand identity and way to tout their cardiac services. A quick glance around during one of the initial planning meetings and it was clear that these surgeons all had one thing in common: cowboy boots. These cowboy boot-wearin’ surgeons had a brand all along; thus the tagline, ‘No Pioneers left in Texas? You haven’t met our cardiac team’.