Boerne’s Cibolo Center for Conservation transforms lives through the love of nature, welcoming guests into a beautiful natural setting for nature education, enriching community experiences, and participatory environmental research. In its 30th year, the Cibolo tapped Parallel to strategize a lasting and unique brand expression for their venerable Texas institution. After a robust discovery process, we rallied around a new name—the Cibolo Center for Conservation—and brought alignment to the non-profit org with a clear Brand Architecture and Marketing Pillars rolled out in conjunction with a major visual rebrand.
