What started as a relatively simple request- a new name, signage, and possibly a small brochure for the merger of two of South Texas’ leading providers of mental health services for children- evolved into a new name and brand direction that illuminated the clear path to wellness offered by the merged organization. “Clarity” is the essence of what children and families are seeking so the word took front and center as a beacon, a promise of a way forward without fear or stigma.
