Enchanted Rock Vodka

project details

We helped this award-winning, small-batch, ultra-premium vodka establish a distinct voice in the Texas market, targeting a youthful audience with an adventurous, outdoorsy spirit. Utilizing Texas landscapes (including the product’s namesake, Enchanted Rock), we established a point-of-view for the brand that encouraged their consumer to “Follow your spirit.” The brand campaign originated with a total label redesign for the product, continuing through multi-channel advertising campaigns, an established social media presence, and on and off-premise displays for both the original and peach flavors. 


project details

We helped this award-winning, small-batch, ultra-premium vodka establish a distinct voice in the Texas market, targeting a youthful audience with an adventurous, outdoorsy spirit. Utilizing Texas landscapes (including the product’s namesake, Enchanted Rock), we established a point-of-view for the brand that encouraged their consumer to “Follow your spirit.” The brand campaign originated with a total label redesign for the product, continuing through multi-channel advertising campaigns, an established social media presence, and on and off-premise displays for both the original and peach flavors. 

Category

services

  • Brand Strategy
  • Branding
  • Collateral
  • Packaging
  • Point of Sale
  • Social Media
  • Campaigns
  • Website
  • Outdoor
  • Digital
  • Mass Display
  • Environmental
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