We helped this award-winning, small-batch, ultra-premium vodka establish a distinct voice in the Texas market, targeting a youthful audience with an adventurous, outdoorsy spirit. Utilizing Texas landscapes (including the product’s namesake, Enchanted Rock), we established a point-of-view for the brand that encouraged their consumer to “Follow your spirit.” The brand campaign originated with a total label redesign for the product, continuing through multi-channel advertising campaigns, an established social media presence, and on and off-premise displays for both the original and peach flavors.
