Family Tapestry was established as a response to privatize foster care in Bexar County and the surrounding areas. They work with a multitide of agencies in the area in an effort to completely redesign the traditional delivery model for foster care in the area. We established a brand identity for the organization and have supported them through targeted advertising efforts that combat the stigmas associated with foster care and adoption while making the process easier and more accessible. Digital ads, social media, a landing page, PR, and program videos/testimonials rounded out this campaign.
