Goodwill San Antonio

project details

Goodwill, even with its name recognition and its actual mission, “to help change lives through the power of work,” was largely overshadowed by a reputation as just a thrift store. We were selected after an extensive search as Goodwill’s first agency of record. Over the years, we’ve connected donors, shoppers, and the business community to Goodwill’s mission. We brought new life to Goodwill events and promotions with bright and engaging graphics that ensured the events broke through the clutter and told the Goodwill story in a simple direct way. We’ve continued to impact culture through dynamic environments. And it’s working, with donations and shopping breaking records and more people than ever finding jobs and receiving support services. By starting with a strong organization and bringing passion backed by results, goodwill grows.



project details

Goodwill, even with its name recognition and its actual mission, “to help change lives through the power of work,” was largely overshadowed by a reputation as just a thrift store. We were selected after an extensive search as Goodwill’s first agency of record. Over the years, we’ve connected donors, shoppers, and the business community to Goodwill’s mission. We brought new life to Goodwill events and promotions with bright and engaging graphics that ensured the events broke through the clutter and told the Goodwill story in a simple direct way. We’ve continued to impact culture through dynamic environments. And it’s working, with donations and shopping breaking records and more people than ever finding jobs and receiving support services. By starting with a strong organization and bringing passion backed by results, goodwill grows.

Category

services

  • Branding
  • Campaign
  • Print
  • Signage
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