Methodist Healthcare Ministries (MHM), a faith-based, not-for-profit dedicated to health equity, came to Parallel with a problem: everybody in their sphere, from staff to clients, had a different way of explaining what it is that MHM does. We studied prior research on MHM’s brand perception (both internally and externally) to engineer new audience-driven positioning language and a refreshed visual identity. By aligning words and visuals, MHM can ensure that everyone is on the same page.
