We partnered with Rebecca Creek Distillery to reenvision the brand for their flagship product, Rebecca Creek Whiskey. We developed a comprehensive brand strategy that aligns the brand to the distillery’s already-existing affinity for texas music. The whiskey adopted a new musically-related tagline as “Fine-Tuned Whiskey” and we rolled out a brand campaign that plays off of that concept. Ultimately, the brand now has a distinguishable and ownable visual identity that is expressed consistently through their point of sale displays, social channels, advertising, and more.
