Rebecca Creek Whiskey

project details

We partnered with Rebecca Creek Distillery to reenvision the brand for their flagship product, Rebecca Creek Whiskey. We developed a comprehensive brand strategy that aligns the brand to the distillery’s already-existing affinity for texas music. The whiskey adopted a new musically-related tagline as “Fine-Tuned Whiskey” and we rolled out a brand campaign that plays off of that concept. Ultimately, the brand now has a distinguishable and ownable visual identity that is expressed consistently through their point of sale displays, social channels, advertising, and more.



project details

We partnered with Rebecca Creek Distillery to reenvision the brand for their flagship product, Rebecca Creek Whiskey. We developed a comprehensive brand strategy that aligns the brand to the distillery’s already-existing affinity for texas music. The whiskey adopted a new musically-related tagline as “Fine-Tuned Whiskey” and we rolled out a brand campaign that plays off of that concept. Ultimately, the brand now has a distinguishable and ownable visual identity that is expressed consistently through their point of sale displays, social channels, advertising, and more.

Category

services

  • Brand Strategy
  • Branding
  • Collateral
  • Packaging
  • Point of Sale
  • Social Media
  • Campaigns
  • Website
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