San Antonio Zoo Ball

project details

The San Antonio Zoo hosts an annual Zoobilation Ball and we were asked to brand their 2008 for which they had decided the theme would be  ‘Monkey Business’ event. Honestly, we thought it a bit corny.

After several failed attempts at creating something clever from a conceptual standpoint, we decided to just do a simple graphically interesting design instead. A few pages were filled with quick sketches of a monkey’s face were sketched using oval shapes None of which seemed to work either. Then after taking a break, we literally saw the drawings from literally another angle and there was the solution we were looking for. A zero and the number eight, designating the year.  So by simply using a bold typeface and turning 08 sideways a monkey’s face magically appeared!

project details

The San Antonio Zoo hosts an annual Zoobilation Ball and we were asked to brand their 2008 for which they had decided the theme would be  ‘Monkey Business’ event. Honestly, we thought it a bit corny.

After several failed attempts at creating something clever from a conceptual standpoint, we decided to just do a simple graphically interesting design instead. A few pages were filled with quick sketches of a monkey’s face were sketched using oval shapes None of which seemed to work either. Then after taking a break, we literally saw the drawings from literally another angle and there was the solution we were looking for. A zero and the number eight, designating the year.  So by simply using a bold typeface and turning 08 sideways a monkey’s face magically appeared!

Category

services

  • Event Branding
  • Logo Design
  • Collateral
  • Invitation
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