This Austin healthcare system grew to include several facilities on various campuses. Although a new visual identity had been developed, the hospitals were, in the mind of the System and more importantly, in the public eye, separate entities. All parts needed to be merged and promoted in a new and intelligent way to show all that St. David’s HealthCare System had to offer. Smart thinking and outstanding, well executed creative was what the doctor ordered. We took it on in a holistic manner, looking at all specialties as various organs in a complex system. Then put them together to build a trusted reputation as the premier system in Austin and the surrounding communities. Not only did the patient survive, it thrived.