The Texas Department of Agriculture wanted to put the “tail” back in “retail” with their Texas Gulf Shrimp campaign, so we served up a platter of “shrimply irresistable” designs. With bright coastal colors and textures, playful headlines, a nostalgic Hatch Show Print style, and a larger-than-life shrimp, we created a floor-to-ceiling retail and restaurant environmental campaign that’s bound to stand out in a sea of competition.