Texas Department of Agriculture

project details

Texas isn’t just big, it’s bursting with home-raised, home-grown, and homemade products. We partnered with GO TEXAN to create a multi-channel campaign to encourage Texan shoppers to look for products with the GO TEXAN mark. We pulled together a cohesive message to promote the use of Texas products of all kinds.

The Texas Department of Agriculture also wanted to craft a Texas Highways Magazine ad to promote summer produce festivals across Texas. Each festival was placed on a map of Texas and color-coded by month for effortless discovery. We used a combination of bright photography, fun hand-drawn illustrations, and clever copywriting to create a memorable piece for readers that would generate excitement and action

project details

Texas isn’t just big, it’s bursting with home-raised, home-grown, and homemade products. We partnered with GO TEXAN to create a multi-channel campaign to encourage Texan shoppers to look for products with the GO TEXAN mark. We pulled together a cohesive message to promote the use of Texas products of all kinds.

The Texas Department of Agriculture also wanted to craft a Texas Highways Magazine ad to promote summer produce festivals across Texas. Each festival was placed on a map of Texas and color-coded by month for effortless discovery. We used a combination of bright photography, fun hand-drawn illustrations, and clever copywriting to create a memorable piece for readers that would generate excitement and action

Category

services

  • Print
  • Copywriting
  • Illustration
  • Campaign
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