Texas Ranger Whiskey’s fun, tongue-in-cheek brand expression centers around the Texas Ranger, a rough-and-tumble pulp-fiction cowboy in a Roy Lichtenstein-inspired vintage western setting. The snarky, retro feel of this cowpoke and the ‘Shot from the Hip’ tagline echo throughout print ads, social media campaigns, apparel, and point-of-sale collateral. This brand found its visual identity in a distressed color palette of desaturated oranges and dark-grey cyans. What wild adventures await our hero next?
Category
services
- Brand Strategy
- Branding
- Collateral
- Packaging
- Point of Sale
- Social Media
- Campaigns
- Website
- Outdoor
- Digital
- Mass Display
- Environmental