Texas Ranger Whiskey’s fun, tongue-in-cheek brand expression centers around the Texas Ranger, a rough-and-tumble pulp-fiction cowboy in a Roy Lichtenstein-inspired vintage western setting. The snarky, retro feel of this cowpoke and the ‘Shot from the Hip’ tagline echo throughout print ads, social media campaigns, apparel, and point-of-sale collateral. This brand found its visual identity in a distressed color palette of desaturated oranges and dark-grey cyans. What wild adventures await our hero next?
