Texas State University

project details

Forever Bobcats is the result of a naming and branding collaboration with the Texas State University Alumni Association. When the association shifted their membership structure from a multi-level offering to a single lifetime membership, they needed an easy-to-remember, yet distinctive brand. Parallel’s solution evokes feelings of pride and legacy, attracts alumni that go above and beyond, and feels relevant across all generations of alumni. Communicating that change to students, faculty, and  alumni demanded a tailored, multi-channel strategy. With a few key pieces and slight derivatives for each tailored message, we made great efforts to be as cost-effective as possible while still relaying the messaging in an engaging way. Featuring large-scale photography of the campus and modern infographics, the 2016 and 2017 annual reports chronicle the financial performance of the University’s endowments. An interactive report was created to be viewed online.

project details

Forever Bobcats is the result of a naming and branding collaboration with the Texas State University Alumni Association. When the association shifted their membership structure from a multi-level offering to a single lifetime membership, they needed an easy-to-remember, yet distinctive brand. Parallel’s solution evokes feelings of pride and legacy, attracts alumni that go above and beyond, and feels relevant across all generations of alumni. Communicating that change to students, faculty, and  alumni demanded a tailored, multi-channel strategy. With a few key pieces and slight derivatives for each tailored message, we made great efforts to be as cost-effective as possible while still relaying the messaging in an engaging way. Featuring large-scale photography of the campus and modern infographics, the 2016 and 2017 annual reports chronicle the financial performance of the University’s endowments. An interactive report was created to be viewed online.

Category

services

  • Print
  • Infographics
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