The Children’s Shelter

Few things we do in life have the challenge and reward of caring for children who need the very best from us. We were honored to be asked to help The Children’s Shelter articulate their critical mission of abuse prevention through an emergency shelter, foster/adoption services, and family-strengthening programs. After spending considerable time with the shelter’s leadership team and poring over initial research, we continued to notice the word “innocence” mentioned over and over. As a result, we chose the lamb as their icon—a universal symbol of innocence—in combination with the negative space image of an adult comforting a child. Together, they create a visual message that evokes both vulnerability and hope.



  • Branding
  • Collateral
  • Campaigns
  • Environmental
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