What began in 1884 as Joseph and Ida Dienger’s home and general store, became a Boerne, Texas landmark in the century that followed. Inspired by the variety of uses this historic building has touted over the years, The Dienger is now a combination coffee shop, book store, men and women’s clothing boutique, home goods store, and jewelry store, all under one roof. For their launch, we developed a visual brand strategy that merged old world typography and illustrations with modern design, styling, and copywriting. The result is a fresh and distinctive brand that works across all facets of the business.
