We created a cohesive brand identity system and voice for this vibrant sub-brand of the established San Antonio university that targets potential students across all digital and traditional channels. The showpiece of the new Future Roadrunner brand was the new quarterly magazine called “Rowdy.” We strategized with the UTSA team on format, design, and content solutions for the publication. Ultimately, we developed a cohesive visual system for the magazine and produce this magazine for UTSA every quarter.
Case Study
