TMI reached out to us to design an annual report to highlight the achievements of the otherwise challenging 2019-2020 school year. We capitalized on their scripture-inspired theme for the year “see the light in each other,” by threading the concept of light throughout the piece. We centered the content on innovation and created parallel imagery to tie light metaphors to the school. Lightning bugs with unique light colors represented their diverse student body. The light from the north star shining from millions of miles away represents the long-lasting effect of financial gifts. These visuals added impact and storytelling to the informational piece.
