How do you keep more than 140,000 alumni world-wide forever Rowdy? With the UTSA Alumni Association re-brand, Parallel tapped in to that deep emotional connection alumni feel with their school and their younger, full-of-potential, energetic selves. Everything about the Alumni Association branding leads with that orange and blue spirit and the power of nostalgia. Parallel created visuals and language that evoke what is great about being a UTSA Roadrunner and inspire graduates to keep the Roadrunner love alive—“for the long run.”
