Van Meter

project details

Van Meter is an electrical company that is 100% owned by its employees. We refreshed the brand to better communicate the partnership with its team while also creating memorable associates with the company. We created a series called the “Pioneers of Power,” which used the familiar faces of Benjamin Franklin, Nikola Tesla, and Thomas Edison to emphasize the expertise of the company. The faces were used as vehicle and environmental art installations. As a result, the campaign also improved the company culture and recruitment efforts.

project details

Van Meter is an electrical company that is 100% owned by its employees. We refreshed the brand to better communicate the partnership with its team while also creating memorable associates with the company. We created a series called the “Pioneers of Power,” which used the familiar faces of Benjamin Franklin, Nikola Tesla, and Thomas Edison to emphasize the expertise of the company. The faces were used as vehicle and environmental art installations. As a result, the campaign also improved the company culture and recruitment efforts.

Category

services

  • Branding
  • Campaign
  • Environmental
  • Collateral
  • Packaging
  • Guerilla Marketing
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