The remodeling process can be cluttered, confusing and costly. In the crowded field of builders in south Texas, Virtuoso wanted to stand out. Taking a keynote from their name, Parallel composed a music themed brand strategy that struck a chord with owners, Mike and Molly. Like them, we wanted to bring a new song to the same old remodel dance. We generated original content, designed, and built a new website that set a new visual and messaging standard for the brand, which has been adapted to new print and marketing collateral.