Wave Healthcare

A company like Wave Healthcare whose mission to help children with something as fundamental as breathing deserves a messaging strategy that is both clear and encouraging. Parallel developed fresh visuals, a clarified brand strategy and the new positioning language, “Inspiring Care for Children,” that activate both the literal meaning of inspiration (“to draw breath”) and its aspirational message of creating hope.  The uplifting look and feel of their messaging reflects the expertise, culture, and uniqueness of their company—and that of their sister company, Sail Healthcare, which offers the same products and services for adults.