Wave Healthcare

project details

Wave Healthcare is a Durable Medical Equipment (DME) company specializing in respiratory equipment for children and the dissemination of product education and training for the caregivers of those children. They approached Parallel in need of clear messaging and brand strategy to better reflect the expertise, culture, and uniqueness of their company—and that of their sister company, Sail Healthcare, which offers the same products and services for adults.

In the end, we brought the sibling brands into alignment around redesigned visuals and a fresh positioning line for each—Inspiring Care for Children™ and Inspiring Care for Adults™. We codified their brand architecture, and rolled out a multiple-year marketing strategy mapped to specific tactics for five distinct audiences with the end goal of creating brand awareness across their geographical coverage area, establishing Wave’s industry expertise, reinforcing existing referral relationships, and  cultivating an engaged online community of patients, caregivers, home care nurses, referring physicians, case managers, and social workers in hospitals.

 

project details

Wave Healthcare is a Durable Medical Equipment (DME) company specializing in respiratory equipment for children and the dissemination of product education and training for the caregivers of those children. They approached Parallel in need of clear messaging and brand strategy to better reflect the expertise, culture, and uniqueness of their company—and that of their sister company, Sail Healthcare, which offers the same products and services for adults.

In the end, we brought the sibling brands into alignment around redesigned visuals and a fresh positioning line for each—Inspiring Care for Children™ and Inspiring Care for Adults™. We codified their brand architecture, and rolled out a multiple-year marketing strategy mapped to specific tactics for five distinct audiences with the end goal of creating brand awareness across their geographical coverage area, establishing Wave’s industry expertise, reinforcing existing referral relationships, and  cultivating an engaged online community of patients, caregivers, home care nurses, referring physicians, case managers, and social workers in hospitals.

 

Category

services

  • Brand Strategy
  • Brand Personality
  • Brand Philosophy
  • Logo Design
  • Campaign
  • Marketing Strategy
  • Website Design
  • Print
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